It’s Us

Sherpas, shamans, magicians—call us what you want, we work from the ground up to ensure that your corporate strategy is your marketing strategy. We both understand and possess what it takes to work with corporate leaders at all levels and within every discipline. Such discernment requires profound insight gleaned from deep experience, and not just in marketing. We are CEOs, operations experts, creatives, designers, former consultants, PR veterans, strategists, and customer connection experts who know business and understand the impact of the brand.

The Leadership Team

Jim Gradl
20 years’ experience. Leader of large national agencies. Founding partner of Trumpet in New Orleans. Strategic thinker. Brand guru. Jim, a founding partner of Uboon2, is responsible for the strategic and account leadership of the agency. Helluva golfer.

Chad Bookidis
17 years’ experience. Big agencies. Small agencies. Digital agencies.  He’s Uboon2’s creative engine and its other founding partner. Chad makes people think, smile, and engage.

Jan Jobe
The Uboon2 version of the designated hitter. He brings a perspective unheard of on our side of the table: the CEOs. He understands the importance of operationalizing brand through employees, and his vast experience, leadership, insight, and thinking are invaluable to how we approach companies inside and out.

John Crosby

Yes, a Harvard MBA, but we’ve forgiven him for that. John is our tuning fork. He translates his massive experience to create harmony between the communications we create and the business: operations, finance, ROI. . . .

Eric Morgan
Eric and his staff of ten’s specialty is simple: right message, right time, right place. Eric contributes over 15 years’ experience in Connections Planning—creating a dialogue and a relationship by virtue not only of the message but with how it’s delivered, whether that be traditional media, new media, or social media.

Kristin Jensen
With nearly 20-years’ experience and a passion for people, places, and proofreading, Kristin is Uboon2’s PR and events specialist. From health care to health food, from for-profit to non-profit, established businesses to new start-ups, she helps companies use the power of the press to stretch their budgets, get some ink, and put their best face forward.

Craig Rae
Guru of pure, award-winning design for 17 years, Craig is the penultimate in collaborative solutioneering. He’s a deep developer of thinking that regularly breaks molds and sets bars when it comes to connecting with the vast world of our client’s customers.

Larry Hinkle
Driven fundamentally by a love of beer, Larry enriches us with 15 years of award-winning creative experience and an extensive knowledge of the finer points of water, malt, hops, and yeast. He often is the reason Uboon2 wins the hearts and minds of consumers. He even has a few (beers?) on his desk.

Marco Hernandez
An artist in more than just one sense. His 18 plus years experience transforms everything he touches. He’s an artist of collaboration, idea generation, and influencing consumer behavior. Marco lives the “one team one dream” mantra and is a key strategic leader in creative development.